By Matthew Eppinette, CBC New Media Manager
Our response to the mercy-killing machine must be more than an occasional op-ed piece; we need a shrewd and all-encompassing cultural strategy if we are going to make a good fight in the euthanasia war.
Shrewd means that we fight smart. It means appealing to the emotions of the masses through stories, not non-fiction tomes. Songs, not philosophical tirades. Heroes, not pundits.