While I’m pretty tired of the current political season, these old ads fascinate me.

As I’m the kind of person who watches the Super Bowl for the ads, it makes sense that I loved this. Slate’s Ad Report Card guy, Seth Stevenson, reviews the latest Clio award winning commercials.

Highlights

A Canadian cereal company revitalized a tired brand by rotating the squares 45 degrees to create New Diamond Shreddies. In the video below, note the rating scales. I particularly like the rainbow scale.

In a bit of classic German humor, the wind laments being misunderstood until his energy was put to good use.

A Thai ceiling board company uses reptiles to sell its product. Warning: saddest Gecko commercial ever.