I Love Good Adverts

As I’m the kind of person who watches the Super Bowl for the ads, it makes sense that I loved this. Slate’s Ad Report Card guy, Seth Stevenson, reviews the latest Clio award winning commercials.


A Canadian cereal company revitalized a tired brand by rotating the squares 45 degrees to create New Diamond Shreddies. In the video below, note the rating scales. I particularly like the rainbow scale.

In a bit of classic German humor, the wind laments being misunderstood until his energy was put to good use.

A Thai ceiling board company uses reptiles to sell its product. Warning: saddest Gecko commercial ever.

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